Description

Chapter 1: Introduction to Digital Marketing.1.1 What is Digital Marketing?Digital Marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. These channels include search engines, social media, email, websites, and mobile applications. Unlike traditional marketing, digital marketing allows businesses to directly interact with customers, track their behavior, and measure results in real-time. In simple words: Digital marketing = promoting anything using the internet 1.2 Evolution of Marketing Traditional → Digital)Marketing has changed a lot over time. Traditional Marketing:NewspapersTelevision adsRadioPosters and bannersProblems: ExpensiveNo exact trackingLimited audience targetingDigital Marketing:Social media