We are a Company marketing Health products for some years now. But our products, although popular in the local market, have not been able to make much of a breakthrough at the National level. We had planned some nationwide advertising campaigns this year to increase our reach. We received a lead from our Sales team that there is a National Women's Powerlifting meet programmed in the next month at Mumbai. It was suggested that we can use this platform in promoting our products and brand name, as our products can be useful to the sportspersons in boosting their strength and vitality. To this effect we began discussions with the organisers and also our state power lifting federation to find out how we can get involved in this event. After weighing out some options and equating our budget, it was decided that we can sponsor our state team for this event. In return the team members would be wearing our logo and using our products openly during the meet. We can also display banners and hoardings in the event.