Mivi is an Indian consumer electronics brand (headquartered in Hyderabad) best known for designing and manufacturing local audio products.
* Audio Products: Mivi manufactures a wide range of "Make in India" audio gear, including DuoPods (true wireless earbuds), SuperPods, wireless neckbands, portable Bluetooth speakers (like the Mivi Play), and home theatre soundbars (such as the Fort and Superbars series).
* Smartphone Expansion: The brand is expanding into the smartphone market with the upcoming release of its first-ever mobile device, the Mivi One 5G, scheduled to launch in India on September 24. Developed in collaboration with Qualcomm and Google, it aims to target the budget 5G segment under ₹15,000.
(Note: "Mivi" is also popular as a mobile app name—Mivi: Music & AI Video Maker—widely used on Android and iOS for creating photo-to-video slideshows and lyrical status clips.)
Mivi was founded by the husband-and-wife duo Viswanadh Kandula and Midhula Devabhaktuni.
(Note: The brand name "Mivi" is a portmanteau derived from their first names—Midhula and Viswanadh).
The founders, Viswanadh Kandula and Midhula Devabhaktuni, are originally from Vijayawada, Andhra Pradesh, India. Before returning to India to launch Mivi, they spent time living and completing higher education in the United States.
The founders of Mivi, Viswanadh Kandula and Midhula Devabhaktuni, spent several years living and working in the United States before returning to India in 2015 to launch the brand.
* Education and Early Careers: Both completed higher education at Florida State University. Viswanadh earned a Master’s degree in Electrical Engineering, while Midhula obtained a Master's in Computer Science followed by an MBA. Prior to establishing Mivi, Viswanadh worked in electronics trade and export, and Midhula worked as a software engineer for companies including Xerox and Raymond James.
* Founding Mivi: Recognizing a lack of locally designed and affordable electronics tailored to Indian consumer preferences—such as a preference for enhanced bass—they relocated back to India and co-founded Seminole Electronics (operating as Mivi) in Hyderabad.
* Roles: Viswanadh serves as the Chief Executive Officer (CEO) and Midhula serves as the Chief Marketing Officer (CMO), scaling the enterprise into a vertically integrated, domestic manufacturer of consumer audio and electronics.
Mivi offers a diverse lineup of locally designed and manufactured consumer electronics, focusing primarily on audio gear and expanding into mobile technology.
1. True Wireless Earbuds (TWS) & Neckbands
* SuperPods & DuoPods: Their flagship and budget earbud lines feature extended battery lives, active noise cancellation (ANC), AI environmental noise cancellation (ENC) for clear calls, and immersive spatial audio features. Popular models include the mivi SuperPods Studio 38dB ANC Hi-Res LDAC TWS Earbuds and Mivi SuperPods Immersio [Just launched], True Wireless Earbuds, Dolby Audio, 3D Soundstage BT v5.4 Earbuds , Reflective Peach.
* Neckbands: Designed for fitness and casual listening, offering long battery backups and deep bass tuning.
2. Portable Bluetooth Speakers
* Compact & Rugged Speakers: Models like the Mivi Play and Roam series are built for portability, featuring rugged outer shells, water resistance, and surprisingly powerful bass output relative to their small size.
* Party Speakers: Larger configurations like the Mivi SuperBox Classic 120W Portable Bluetooth Speaker Premium Sound with Built-in Subwoofer offer high-output sound for indoor and outdoor gatherings.
3. Home Theatre Soundbars
* Nex & Fort Series: Mivi manufactures powerful multi-channel soundbars (such as 2.2 and 5.1 channel systems) equipped with built-in subwoofers, Dolby Audio, and deep bass technology to upgrade television audio. Prominent options include the Mivi Fort Nex 450 Home Theatre | 400W 5.1 Channel and the Mivi Nex 650.
4. Smartphones
* Mivi One 5G: Marking a major expansion beyond audio, Mivi is launching its first-ever smartphone in India, engineered to deliver affordable 5G performance running on a Qualcomm Snapdragon.
