Title- Vanquish your doubts of web hosting
By 2025 every 3 of 5 people will talk more with bots than family members.
It is tedious to compete with your competitors in cut throat era of era of digital marketing. Early bird strategy is strategy to dealing with theses goliaths. Many small and medium scale businesses will not purchase domain websites they often choose cheaper web hosts. Good hosting is substratum of every websites. There are many tempting promotional offers you will find when you are choosing web hosting services. You should go through this article before choosing web hosting service providers.
Tips for being smart in web hosting
Free domain will always lubricate your mind to opt for it but before going through this free domain services consider these questions.
Who owes this domain?
What is renewal cost?
How much amount should I pay for huge data transfer?
Which platform are you going to use?
Which content you are planning to publish?
How many visitors you have in websites? What is projected growth?
Are target audience is reaching to your websites?
Which type of support channel you required?
What is level of uptime?
Number of domain can be hosted from one account.
Disk space and bandwidth shouldn’t be carelessly ignored when people are opting for shared web hosting. It should be considered critically.
Have you ever explored TOS (Terms of services) of web hosting service if not then you are wasting your time in web hosting.
“Unlimited storage”- The most common promotional offer to attract customers. But there is nothing like unlimited storage. Almost web services with this offer uses server/CPU storage to cope up with such promises.
Please keep backups no one can trust hosts for backing up our files. It is indiscreet for hosts to keep backups off sites.
Think a while before accepting discounts from web hosting company. Check record before accepting such discounts.
Support channels must be wisely chosen it may be live chat, 24/7 phone support or email support suffice.
Define clear objectives to choose new hosts, think about mistakes you made while choosing previous hosts. Try to avoid such mistakes.
Check out reviews of web host service providers before entering into deals. Try to compare as many criteria you can.
Don’t get hypnotize by celebrity endorsement. If popular star is endorsing services it doesn’t mean such services are best while rendering services. It may be for quick bug.
Create your own measuring rod to measure quality of web hosting services.
Check which type of hosting they are rendering such as shared, fully managed, VPS etc.
Check the area of specialization of web hosting.
Web hosting can become easy if you follow step by step process. The only rule is to research properly to cope up with unforeseen situation.
Topic- Top 4 trends of digital marketing
2016 was digital friendly year. Medium and large sized businesses are growing based on website and active social presence. 2017 will be steps ahead than the year 2016. Internet has become nerves and social media are brains of e-marketing and e-commerce. To formulate digital marketing campaign and online strategies it is necessary to know ever changing trends of digitization. Whether it is Business to Business marketing, trade marketing, internal or external marketing adopting digital change is profitable investment for your firm.
Trends you should consider before going digital
Wear technology
Device has become so smart to wear. It is most easiest way to connect digitally with your audience. It is demolishing difference between online marketing and real marketing. Way to strategize Local marketing changed due to this on hand technology. Real time marketing is possible just because of wear technology.
Mobile Focused Internet Marketing
We can access anything and everything on mobile. When we surf in google through mobile we find difficulty to read as it is not optimized for mobile. Marketer should crucially analyze on mobile focus internet marketing if one wants to digitize brand. So, mobile search and mobile optimization should be given top priority.
High Quality Content
Content is always been “a king” of market. Well-crafted digital content will always have an interactive audience. Content marketing and video producing is now entered into cut edge competitive business. In this era of content marketing demand of niche and creative writers is going touch the sky. Strong base of content will aid in increasing to sales. Online story telling is vital part of this era.
Search algorithm
Whether we like it or not search algorithm is going to change again and again. Due to this change digital marketing is becoming volatile and turbulent. If one wants to get success in business of digital marketing agency one should be conscious about (SERPs) search engine result pages. Digital marketing should consider Facebook and google plus algorithm along with google algorithm. Only way to stay unique from competitors is being original and informative.
Social Media presence
Choosing right social media presence is crucial decision for any business. There are immense number of social media channels is ruling web such as Facebook, Twitter, Google+, Reddit, Instagram, Flicker, YouTube, Trepup and what not! Considering right platform by analyzing right audience is the key role of social media marketer. Social media has motive of creating conversation channels for websites, products or services. One can gather strong base of prospects through social media channels if Social media strategical plans are crafted accordingly.
Voice driven SEO, Going beyond viewability, Pop ups etc. are the supportive trends to digital marketing era. Beyond everything objectives of digital marketing should be clear. Periodic evaluation of ROI and sales should be made to check effectiveness of digital marketing campaign.
Title- Dig deeper before investing in digital
Waves of selling and marketing have been changed in recent era. Your customers should have best experience with your brand. Whether it is local marketing or experiential marketing interaction should be the point of concern. We are in the era of social sites and mobile web hence, consumers have dominated powers. Number of alternatives has been increased due to competition. In such situation defensive strategy is not going to work.
By keeping above excerpt in mind and heart finding right agency is the matter of crucial concern for marketer and owners. Your message should be delivered to right prospects through websites.
Decide what you want
Define crystal clear objectives to build your websites. Define success measurement tools in exemplary manner. Focus and visibility should be clear. Choose web Development Company that meets your goals.
Objectives may be
Return on Investment (ROI)
Customer relationship management
Launching new products
Rebranding and brand awareness
Extending PLC (Product life cycle)
Delivering core values of a company
Customer education
Distinguishing difference between designing and developing
Function of developer is to generate UI (User Interface) and other functions is generated by web designer such as graphic design, scheming, site’s appearance etc. Before hiring agency one should make sure that agency is providing both development and designing services.
Analyzing after sales services
After sales services are trending in recent span. It is better to analyze vendor’s repeated clients, testimonial should be carefully eyed. Vendor’s relationship with other clients is also matter of concern
Do they provide Comprehensive services?
Marketing of website is as important as designing and developing. Websites without SEO (Search Engine Optimization) and SMM (Social Media Marketing) are clueless. Check whether they are able to drive traffic to websites or not. Conversation is also as important as traffic yielding.
Content Development Plan
Content is being ignored by many business owners because they are unaware about importance of content development in bringing traffic to your websites. Creative copywriters can be hired after developing your websites. Content may include articles, infographics, videos, images, URLs, blog posts. Recruiting content writer at the time of developing websites will save the time and efforts.
Know who is actually doing the work?
Select vendor who has In-house team of developer, designer and copywriting. Many companies are outsourcing the work it may end up with miscommunication and poor results. For this one should visit vendor’s office personally.
Answer following questions before signing contract.
What are their credentials?
What are track records?
Who were their clients?
Size and structure of a company
Quality of listening and interpreting skills
Prefix budget
Budget range is helpful for website development agency to start conversation. One can opt for negotiation up-to some extent. We can’t fix total amount of budget because of charges of hosting, 3rd party licensing, number of pages etc. are not fixed.
